Listen on: Apple – Spotify – Soundcloud
Over the last two decades as an artist manager, Andre Mullen has helped recording artists and labels gross $6,780,000 in new business, deals, publishing, and royalties. Then, in 2021, he burned out. So, he retreated.
Now he runs a boutique consulting firm for artist managers and creative entrepreneurs and create digital products for artist managers.
When he’s not consulting and building products, he is an active member of The Recording Academy, a mentor to other artist managers and artists, and a speaker at yearly music conferences such as Canadian Music Week and Daze Summit.
Topics discussed:
- Is there a difference between “business” and “the music business”?
- Advocating for artist managers
- How the music industry has changed the last few decades
- How hip hop artists felt about money and long-term preservation
- The commoditization of music
- Balancing creativity and financial awareness
- Burnout
- “The best productivity hack is subtraction.”
- Looking for jobs in the music industry
- The importance of ownership
- Instant gratification vs the long game
- Freedom
- The unfortunate financial story of DMX
Resources and names mentioned:
- Jay-Z
- Jermaine Dupri
- Sylvia Robinson
- KRS-One
- Nas
- DSP (Digital service provider)
- Phil Collins
- Whitney Houston
- Pub admin
- BMG
- DMX
Connect with Andre:
Thanks for listening and keep thriving!
